GRAR Mission, Vision and Values

Mission Statement

The mission of the Greater Rochester Association of REALTORS® is to provide resources and education, promote professionalism and position our members for success. We support our community through political advocacy of real property rights and by supporting charitable programs to enhance home-ownership opportunities.

Vision Statement

We are a progressive Association dedicated to delivering innovative services, support and resources in order to assist our members in becoming informed, respected professionals who exhibit the highest ideals of character and conduct, are the advocates of our industry and provide comprehensive real estate services to the public and professional communities.

Values Statement

Our values define who we are and what matters in our organization. We commit to the following values:

Customers

We are driven by the needs of our customers and are dedicated to delivering top quality service to every one, every time. Our staff will always greet members, introduce themselves and attempt to know our members on a first-name basis.

Integrity
We promote civility, honesty and fairness in all of our actions, without compromise.

Innovation
We are an innovative leader in our industry and continually look for better ways to serve.

Precision
We strive for excellence, accuracy and timeliness in everything we do.

Community
We are committed to making our community a better place to live, work and grow.

Image
We are committed to enhancing the image of our members in the community.