The GRAR Staff

Jim Yockel
Chief Executive Officer


Directs the day-to-day activities of the GRAR staff and program offerings; works with the Boards of Directors to develop and implement the goals and strategic direction of the organization.


Marlon Blanco
Chief Financial Officer


Supervises all of the financial functions of the Association. Oversees accounts receivable and payable; serves as staff liaison to the Finance Committee; coordinates annual budget for GRAR and GENRIS; coordinates annual audit.

Dawn Johnson
Financial Services Coordinator


Coordinates all dues billing activities, collections, bank reconciliation and statements; accounts receivable and accounts payable.

Julie Franzese
Director of Communications & Marketing


Oversees marketing and communications, member engagement, innovation, process improvement, website development and management ( and

Karen Herbst
Communications Specialist


Provides assistance and support for the Association’s internal & external communications including: e-newsletters, membership-wide mass e-mails, press releases and

Diane Russi
Director of Professional Standards, Events & Community Engagement


Coordinates GRAR, RPAC, and Community Outreach events. Staff Liaison for the RPAC Fundraising Task Force, REALTORS® Charitable Foundation Fundraising Task Force and Fair Housing Committee. Serves as a liaison for joint events with the Women’s’ Council of REALTORS® (WCR), Mortgage Bankers Association (MBA) and Rochester Home Builders Association (RHBA). Serves as the primary point of contact for, and liaison between, leadership and business affiliates. Member of the Rochester Celebrate City Living Coalition.



Jane Sweetland
Director of MLS & Technology


Oversees MLS and all technical tools support, coordinates project, facilitates planning and implementation of procedures and policies related to the MLS and other information services.  Jane is also the staff liaison for Tech Committee and the coordinator of the annual TechKNOWPalooza member event.

Gayle Gallo
MLS & Technology Specialist


Provides customer support for Multiple Listing Service (MLS). Oversees MLS Rules Compliance, IDX rules and access to data for IDX websites.


Kerri Lehmbeck
Director of Member Services


Oversees day-to-day operations of the Member Services Department with the goal of providing the highest quality customer service.

Britini Clemonts
Member Services Representative


Provides assistance and support with Matrix, Realist, Supra products, and general membership inquiries.

Anne Pellicano
Member Services Representative


Provides assistance and support with Matrix, Realist, Supra products, and general membership inquiries.

Trina Viggiano
Member Services Representative


Provides assistance and support with Matrix, Realist, Supra products, and general membership inquiries.


Jennifer Pierson
Director of Professional Development


Works closely with the Department of State, Division of Licensing; is Staff Liaison to the Professional Development Committee to assist with creating and delivering new course offerings for members.