Powering Real Estate Professionals
Information. Education. The tools and support you need.
About GRAR and Rochester
The Greater Rochester Association of REALTORS® (GRAR) is a 3,000+ member organization of professionals who are engaged in every aspect of the real estate industry. We live, work, and explore in and around Rochester, a vibrant city on the shores of Lake Ontario in Upstate New York.
At GRAR, we believe the future of real estate is built through connection, collaboration, and community—and we’re ready for the next chapter.
We're Revolutionizing Member Service
Our AI assistant, Ardi, provides 24/7 service in 25 languages
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Developed by GRAR in partnership with Voiceflip, Ardi was originally created to serve GRAR members after hours. Now, nearly 30 associations and MLSs across the country are using Ardi to make trusted, reliable member support more accessible. We’re proud to see Ardi making a nationwide impact on our industry. |
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Be "In The Know" with the MLS
The Multiple Listing Service (MLS) is where nearly all information about homes for sale and historical sale prices originates, and where agents work together to get homes bought and sold fairly and efficiently.
Buyers In The Know
Sellers In The Know
Additional Resources
How to File a Complaint
What is the Code of Ethics for REALTORS?
